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Jonathan Heit
Allison & Partners (for Daniel Pearl Foundation)
( 310) 314-5402

Stacy Perrus
(202) 429-5350



Daniel Pearl Music Day PSAs Feature
Herbie Hancock, Elton John, Hamza el Din and Ida Haendel

Washington, DC, August 9, 2004 – The National Association of Broadcasters (NAB) and the Daniel Pearl Foundation are partnering to promote Daniel Pearl Music Day - an international network of concerts scheduled from October 8-17 - through a series of public service announcements featuring prominent celebrities.

Jazz icon Herbie Hancock, rock legend Elton John, the father of modern Nubian music Hamza el Din, and classical violinist Ida Haendel jointly issue an invitation to musicians worldwide – professional and amateur – to dedicate performances in a call for “Harmony for Humanity.” Daniel Pearl Music Day registration is available online at www.danielpearl.org. There is no cost to participate.

In the 60 and 30 second PSAs the four musical stars invite the public to join them “ in using the universal language of music to diminish hatred, respect differences, and reach out in friendship. Participate in Daniel Pearl Music Day.”

Television PSAs will be available on August 20, 2004 from 11:30am- 12:00pm Eastern Standard Time. Stations can uplink at, C- Band, Galaxy 3, Transponder 7, Downlink Frequency 3840 MHz, Horizontal Polarity, Audio 6.2 and 6.8. The PSAs can be viewed on the Daniel Pearl Foundation website, http://www.danielpearl.org/news_and_press/psa.html . Stations who wish to receive Beta copies please contact Sarah Roberts of the NAB at (202) 429-5448 or Jonathan Heit as listed above.

Radio PSAs in MP3 format are available on both the NAB website, www.nab.org/publicservice and on the Daniel Pearl Foundation website, http://www.danielpearl.org/news_and_press/psa.html .

Centered on the October 10th birthday of journalist and musician Daniel Pearl, who was kidnapped and murdered in Pakistan in 2002 while reporting for the Wall Street Journal, Daniel Pearl Music Day continues his mission of bridging differences by connecting hundreds of thousands of people around the world through words and music.

During last year's second annual Daniel Pearl Music Day, 230 concerts in 29 countries were dedicated to Pearl's belief that music can transcend cultural differences. This year, the Foundation is focusing on increasing youth participation and expects an even greater outpouring of voices united for tolerance and humanity.

The 2004 Daniel Pearl Music Day Honorary Committee is composed of virtuoso musicians in many musical genres: Salman Ahmad, Theodore Bikel, Yefim Bronfman, Hamza el Din, Ida Haendel, Herbie Hancock, Elton John, Tania Libertad, Yo-Yo Ma, Zubin Mehta, Mark O'Connor, George Pehlivanian, Itzhak Perlman, A.J. Racy, Mohammad Reza Shajarian, Ravi Shankar, Barbra Streisand and John Williams.

The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations' interests in Washington and around the world. NAB is the broadcaster's voice before Congress, federal agencies and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.

The Daniel Pearl Foundation was formed in 2002 in memory of Wall Street Journal Reporter Daniel Pearl to promote the ideals that inspired his life and work. The Foundation works domestically and internationally to promote cross-cultural understanding, to combat cultural and religious hatred, to encourage responsible and creative journalism, and promote Harmony for Humanity through music. For more information please visit www.danielpearl.org .

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